Music Promotion Dead?

No! You are just going about it in the wrong way.



Self-promotion is something that has been talked about for the past 20 plus years. There are some basic rules that apply to any business, but we are just going to stick to the music. Some of you may not know the rules. I will point you in the right direction.  

First, let's talk about some of the things you don't want to do.


1. You don't want to seem like a robot. Let's use the beat maker on Twitter for example. All he does is post "Just dropped a new beat. Go download it here." or "I got 10 beats for $19.99." or "Beats with Hooks. Link in my bio" He doesn't post anything but that. There is no relevant content in none of his tweets. You have to humanize yourself. Engage yourself with the rest of the humans and stay relevant when promoting your brand.

2. Never buy followers, comments or likes. I mean never eeeeeeeever! You will look stupid as fuck with 50,000 follows and 4 likes (well 3 because you liked your own shit). People will notice that real quick. Plus it's a turn-off. Keep it real, you have a brand to protect. Be patient and build your followers the right way. 

3. Stop sliding in followers DM 26 seconds after they follow you. That is annoying. When people do that to me I just unfollow them. It's not genuine engagement. Especially when you are a producer and you tell me you have "20 untagged beats for $5.99." I know then that he/she didn't take the time to read my bio. 

4. Don't have 69 different names. Keep it simple. You don't want to make it hard for fans to find you. You want to try and make your name the same. If the username is taken add whatever the social media name is to your name. Example: @producerhereyoutube, producerhereig, producerherefb, etc.


You can use this next part in your strategy. 

1. It's alright to get personal with a non work related post. Humanize yourself don't be so predictable. Give your followers a reason to keep following you.

2. Reply to your followers to show engagement. That is another reason for them to keep following you. 

3. Reward your followers with giveaways. It gives people an entertaining reason to interact with you. A popular contest is the "Like to Win Contest."

4. About 20% or less of your content should be promotion. You don't want to be that person that only post what he/she has for sale.

5. Make sure you link all your account. You want to be found easily and fast. If a potential fan can't find you, then they will be a potential forever. Make your post count.

6. It is okay to follow other people that do what you do. They are not the ops. Show them some support and they'll show some back.

7. Last but not least. Spend a few dollars on your brand. If you need traffic, a hook, a dope logo, t-shirt design, music mastering, a bio, press release, a commercial for youtube or anything you think you might need to put your brand on 100. Use Fiverr. I am a Graphic Artist and I use Fiverr to outsource graphic jobs when I get backed up. I have used them for t-shirt designs, voice-overs, intro videos with my logo and site promotion just to name a few. For the most part, you do not need a lot of money. 

 

Fiverr has some good resources. You can also sell services. I do both. Sign up here.

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I signed up for Beat Generals back in 2013. At the time I hadn't produced music in over 5 years. I tried going back to using Reason but I had got frustrated and gave up. I brought FL Studio after watching a few of Beat Generals tutorials. Within an hour or so I was back at it and never looked back. Try it out, you will not be disappointed.




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